1

Customer Centric Company

Marcus Schögel
Journal:
Marketing Review St. Gallen
Year:
2011
Language:
german
File:
PDF, 451 KB
german, 2011
2

Marketing goes Viral

Marcus Schögel
Journal:
Marketing Review St. Gallen
Year:
2009
Language:
german
File:
PDF, 92 KB
german, 2009
3

Mobile Marketing — die „digitale Nabelschnur“

Schögel, Marcus
Journal:
Marketing Review St. Gallen
Year:
2014
Language:
german
File:
PDF, 67 KB
german, 2014
5

Customer Touchpoint Management

Marcus Schögel
Journal:
Marketing Review St. Gallen
Year:
2010
Language:
german
File:
PDF, 85 KB
german, 2010
7

Innovationscontrolling

Marcus Schögel
Journal:
Controlling & Management Review
Year:
2011
Language:
german
File:
PDF, 59 KB
german, 2011
8

Marketing Transformation

Prof. Dr. Marcus Schögel
Journal:
Marketing Review St. Gallen
Year:
2015
Language:
german
File:
PDF, 71 KB
german, 2015
9

Club of Pioneers — nachhaltiger Dialog per Community Marketing

Verena Walter, Marcus Schögel
Journal:
Marketing Review St. Gallen
Year:
2008
Language:
german
File:
PDF, 1.97 MB
german, 2008
10

» Customer Touchpoint Management « — eine Diskussion

Christian Belz, Marcus Schögel, Marc Rutschmann
Journal:
Marketing Review St. Gallen
Year:
2010
Language:
german
File:
PDF, 215 KB
german, 2010
11

Communication Shift

Marcus Schögel
Journal:
Marketing Review St. Gallen
Year:
2011
Language:
german
File:
PDF, 60 KB
german, 2011
12

Communication Shift – Chancen und Herausforderungen aus Marketingsicht

Marcus Schögel, Kirsten Mrkwicka
Journal:
Marketing Review St. Gallen
Year:
2011
Language:
german
File:
PDF, 166 KB
german, 2011
13

Braucht man einen MBA für eine Karriere im Marketing?

Marcus Schögel
Journal:
Marketing Review St. Gallen
Year:
2006
Language:
german
File:
PDF, 359 KB
german, 2006
14

Wertorientierte kundensteuerung in mehrkanalsystemen

Marcus Schögel, Matthias Schulten
Journal:
Marketing Review St. Gallen
Year:
2006
Language:
german
File:
PDF, 103 KB
german, 2006
15

Wertorientiertes channel management

Torsten Tomczak, Marcus Schögel
Journal:
Marketing Review St. Gallen
Year:
2006
Language:
german
File:
PDF, 67 KB
german, 2006
17

Marketing in der wertkette

Marcus Schögel, Thomas Bieger
Journal:
Marketing Review St. Gallen
Year:
2007
Language:
german
File:
PDF, 117 KB
german, 2007
19

„Kunden zuhören und von ihnen lernen, um Wachstum zu generieren.“

Schögel, Marcus, Herhausen, Dennis
Journal:
Marketing Review St. Gallen
Year:
2013
Language:
german
File:
PDF, 563 KB
german, 2013
21

Leihen, teilen, mieten

Prof. Dr. Marcus Schögel
Journal:
Marketing Review St. Gallen
Year:
2015
Language:
german
File:
PDF, 86 KB
german, 2015
27

Social Media

Prof. Dr. Marcus Schögel
Journal:
Marketing Review St. Gallen
Year:
2012
Language:
german
File:
PDF, 58 KB
german, 2012
28

Interaktives Marketing || Cause-related Marketing goes 2.0

Belz, Christian, Schögel, Marcus, Arndt, Oliver, Walter, Verena
Year:
2008
Language:
german
File:
PDF, 200 KB
german, 2008
29

Interaktives Marketing ||

Belz, Christian, Schögel, Marcus, Arndt, Oliver, Walter, Verena
Year:
2008
Language:
german
File:
PDF, 3.83 MB
german, 2008
30

Marketingrealisierung

Schögel, Marcus, Herhausen, Dennis
Journal:
Marketing Review St. Gallen
Year:
2013
Language:
german
File:
PDF, 507 KB
german, 2013
32

Profiting from customer relationship management

Fernando Robles, Professor, Herhausen, Dennis, Schögel, Marcus
Journal:
Management Decision
Year:
2013
Language:
english
File:
PDF, 400 KB
english, 2013